A MISSISSIPPI PALATEFeatured Project
Project Spotlight: A Mississippi Palate
The Gibbes Company was pleased to again partner with Robert St. John on his latest book, A Mississippi Palate. Gibbes managed all aspects of the book’s production including cover design, book layout, copy editing, and production oversight.
Gibbes was also tasked with launching the book to the media and the public, and we set about doing this with a web-based press kit. This website featured everything the media would need at their fingertips, including sample recipes from the book, digital images, biographical information on the authors, and a constantly updated book signing schedule.
To promote the press kit, Gibbes developed an Eblast that was sent directly to all media in the state directing them to the website.
To introduce the book to potential sellers, Gibbes created an oversized postcard showing imagery from the book that we mailed directly to bookstores and gift shops in the Southeast. This was so well-received that several stores framed the card to use for promotion inside their stores.
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